The Vitamin Face Serum from New York natural skincare brand Sweetwater Labs, one of its two bestsellers, continues to draw devoted five-star reviews from customers who say it has become a permanent part of their routine.
“Finally found THE serum,” wrote H.G., a Sweetwater Labs customer, in a review of the Vitamin Face Serum.
New York, NY, USA - November 7, 2026 - PRESS RELEASE - Every skincare routine has one product people refuse to run out of. For many Sweetwater Labs customers, it is the Vitamin Face Serum.
The serum is one of the two bestsellers from the New York natural skincare brand, alongside the Rose Face Oil. It pairs vitamin C with hyaluronic acid and is designed to visibly improve the texture and feel of the skin, while staying gentle enough for daily use.
Its reviews read like a fan club. H.G. described it simply: “Finally found THE serum.” K.D. said she has noticed fewer fine lines after two years of using it. J.G. wrote that her wife’s skin cleared and became more radiant. R.R., a customer in New York City who has tried almost every product in the line, called the brand an absolute gem and praised its scents, packaging and fast delivery.
For many customers, the serum is also a starting point. Sweetwater Labs says shoppers who begin with the Vitamin Face Serum often go on to explore the wider collection, from the Rose Face Oil, made with pure Bulgarian rose and argan oils, to the Rosewater and Aloe Face Toner and Mist.
The serum follows the same principles as the rest of the line. Founder Nadia Doh started Sweetwater Labs after repeated allergic reactions to conventional skincare products. She then spent a decade on apothecary and botanical science research before the first product reached customers. The goal was skincare made from natural ingredients that works for all skin types, including sensitive skin. Every product is cruelty-free and non-GMO, and the range is vegan apart from the brand’s goat’s milk soaps.
Sweetwater Labs began in Manhattan retail, with locations at the Turnstyle Underground Market near Columbus Circle and The Oculus at the World Trade Center, before moving primarily online. The brand holds the Google Top Quality Store badge, which it notes is awarded to fewer than 3% of e-commerce brands, and offers free U.S. shipping on orders of $30 and over.
The Vitamin Face Serum and the full collection are available at sweetwaterlabsnyc.com.
About Us
Sweetwater Labs is a New York-based natural skincare brand founded by Nadia Doh. Developed after a decade of apothecary and botanical science research, its products are made from pure, natural ingredients for all skin types, including sensitive skin. The brand is cruelty-free and non-GMO.
Website: https://sweetwaterlabsnyc.com
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